Posted inBusiness

Blue-Collar Supplement Brand Raises Questions About Marketing to Working-Class Consumers

LOS ANGELES — Tradesman Nutrition has launched the Ultimate Blue-Collar Stack, a bundled supplement system marketed to construction workers, electricians, plumbers, mechanics and other skilled trades professionals. The company, which uses the motto "Made by Blue-Collar Workers. For Blue-Collar Workers," positions the product line as addressing a gap in the wellness industry for brands that […]

Posted inSocial Justice

How Sealaska Built Indigenous Economic Power Through Stewardship

In 1971, the Alaska Native Claims Settlement Act marked a turning point in American Indian policy—one of the few moments when the federal government transferred meaningful resources and decision-making power to Indigenous peoples. More than 50 years later, Sealaska, the Alaska Native regional corporation representing the Tlingit, Haida and Tsimshian peoples of Southeast Alaska, demonstrates […]

Posted inSocial Justice

RefrigiWear launches women’s workwear line to address long-neglected safety gap

For decades, women entering cold-weather industries—from transportation to construction to food processing—have faced a persistent problem: safety equipment designed for men's bodies. Loose fits meant reduced mobility. Oversized gear created hazards. And the message was clear: their safety was an afterthought. RefrigiWear this week announced seven new women's personal protective equipment styles at the North […]