Group 1 Automotive's Richmond collision center is now operating under a unified national brand, marking another step in the company's effort to standardize its sprawling network across the country.
The facility at 6139 FM 762 Road, which operated as Sterling McCall Toyota Fort Bend Collision Center until January 19, 2026, now does business as Group 1 Toyota Fort Bend Collision. The rebranding is part of a broader initiative by the Houston-based automotive giant to create consistent naming and operational standards across its 250 dealerships and 32 collision centers nationwide.
For residents of Richmond, Rosenberg, Sugar Land and surrounding Fort Bend County communities, the change is largely administrative. The same repair technicians remain in place, and the facility continues offering collision repair, body work, painting and post-repair support from the same location. Insurance coverage, service quality and local expertise have not changed.
"An accident is stressful enough without wondering who's going to fix your car," said Martin Morcho, general manager of Group 1 Toyota Fort Bend Collision. "This rebrand gives our customers the same trusted local team they know, but now backed by the resources and standards of Group 1."
The collision center has been owned and operated by Group 1 Automotive as part of the company's Fort Bend County operations for several years. The name change formalizes what has been the practical reality — that this is a Group 1 facility.
From a customer perspective, the shift means accessing Group 1's broader network benefits: transparent pricing, online scheduling and standardized service protocols across all Group 1 locations. The company operates dealerships representing 37 vehicle brands, offering new and used vehicle sales, financing, service, parts and collision assistance.
Group 1's initiative to unify its naming structure has been rolling out across multiple states. The Richmond collision center represents one of an expanding number of locations transitioning to the Group 1 brand while maintaining existing staffing, capabilities and daily operations.
