Nike's stock has fallen to a 12-year low amid renewed scrutiny of the company's high-profile activist campaigns and a federal employment discrimination investigation.
The sportswear giant has faced criticism over endorsements and marketing decisions involving figures such as former NFL quarterback Colin Kaepernick and influencer Dylan Mulvaney. The company is also under investigation by the Equal Employment Opportunity Commission.
The developments mark a challenging period for a company that has made social activism a centerpiece of its brand strategy over the past decade.
