The Los Angeles Auto Show is opening registration for AutoMobility LA 2026, positioning the annual industry gathering around three interconnected questions reshaping the automotive world: what powers vehicles, what they can do without human intervention, and what they mean culturally.
The media and industry day takes place Nov. 19 at the Los Angeles Convention Center, a day before the public exhibition opens for its 10-day run. Registration is now live at Automobilityla.com. Industry professionals pay $149 if they sign up before Oct. 15, rising to $249 thereafter. Credentialed media can attend free.
"There's a reason the automotive industry has gathered in Los Angeles every November for decades," said Terri Toennies, president of the Los Angeles Auto Show and AutoMobility LA. "Companies see how their work will be received by the market here. The products, partnerships, and critical debates that shape the industry's next 12 months often start on this stage."
Los Angeles is the nation's largest automotive market and simultaneously hosts active autonomous vehicle fleets, the entertainment industry that shapes cultural perceptions of cars, and infrastructure questions surrounding vehicle electrification and alternative fuels. The three pillars anchor this year's programming, each with dedicated tracks, partner organizations, and speakers still being finalized.
Chevron with Techron is the named title sponsor and will lead the energy track. The programming approaches the question through economic reality rather than ideology, giving decision-making power to those who must make these choices.
Autonomous vehicles are no longer theoretical in Los Angeles. Industry focus has shifted from whether self-driving technology works to what comes next: Which vehicle types will households choose to own versus which services will they call on demand? How can small businesses operate delivery vans that function without a driver? What happens when the software proves its value outside the vehicle, in factories and logistics networks?
Los Angeles serves as the testing ground in actual daily traffic and commercial operations. The autonomous vehicles track will bring together technology developers and regulatory decision-makers to shape dialogue while answers remain unwritten.
In Los Angeles, cars have never been merely transportation. They're characters, status symbols, narrative devices. Film studios, streaming platforms, game developers and content creators are shaping consumer perceptions of vehicles, and most of these companies operate within miles of the Convention Center. The entertainment track treats this as an industry unto itself, creating a platform for collaboration between automotive and entertainment sectors.
The show's organizers are actively soliciting participation from automakers, technology companies, suppliers and brands within these three domains. Companies are encouraged to announce new products, propose speakers and suggest topics for main-stage programming.
The 2026 Los Angeles Auto Show runs Nov. 20-29. First-vehicle announcement lists are scheduled for late October, with complete presenter lineups and main-stage programming rolling out in early November.
The Los Angeles Auto Show, founded in 1907, ranks among the world's oldest and most influential automotive exhibitions. It operates annually at the Convention Center, drawing global manufacturers, media, enthusiasts and industry professionals to showcase new releases, test drives and emerging technologies.
