The Ad Council on Tuesday launched a new maternal mental health campaign encouraging pregnant women and new mothers to prioritize mental health as an essential part of self-care and baby care.
The campaign, called "El Secreto de la Maternidad" (The Secret of Motherhood), addresses a gap in treatment for maternal mental health conditions, with three out of four cases remaining untreated, according to the Ad Council.
The initiative aims to destigmatize maternal mental health issues and encourage women to seek support during pregnancy and the postpartum period.
