Make Time Wellness, the women's brain health supplement brand founded by Emma Heming Willis, is expanding its retail presence with two major distribution milestones scheduled for late September and early October 2026.
Scientific advisor Nicole Beurkels, PhD, will appear on QVC on September 25 as part of the network's "Over 50 & Fabulous" programming block. The appearance will focus on the brand's flagship product, Make Time for Brain, Body & Beauty, with Dr. Beurkels discussing the scientific rationale behind the formulations.
Simultaneously, Make Time Wellness products will begin stocking Meijer locations starting October 1, marking the brand's entry into a major national grocery and pharmacy retailer. The company will bring two products to Meijer shelves: Make Time for NAD+ & Rhodiola and Brain, Body & Beauty 14-Day Stick Packs. The stick pack format represents the brand's first placement of this product configuration at a national retailer beyond its original exclusive Target launch.
These moves follow the brand's Target launch earlier in 2026, reflecting a deliberate retail expansion strategy aimed at increasing shelf presence across multiple distribution channels.
"We started this movement because women's brain health wasn't part of the everyday wellness conversation," Heming Willis said. "Now we're putting that conversation in front of women on QVC and putting the products on shelves where they shop."
The timing and sequencing of the announcements suggests a coordinated strategy designed to amplify brand visibility across consumer touchpoints. QVC's selection of the brand for its "Over 50 & Fabulous" segment aligns with the network's core demographic—predominantly female viewers skewing toward older age cohorts.
The cognitive health supplement category has experienced notable growth in recent years, driven by aging demographics and increased consumer focus on preventive wellness. Make Time Wellness positions itself specifically within the women's health segment of this market.
Beyond product distribution, Make Time Wellness operates a philanthropic model whereby 5% of proceeds fund brain health organizations, including the Emma & Bruce Willis Fund, focused on frontotemporal dementia research, and Hilarity for Charity, which addresses Alzheimer's disease and brain health education.
The company has not released specific sales figures or market share data for its existing products at Target or other outlets.
