Levi’s is finding new ways to win customers — by looking toward tops and ‘denim luxury’
Levi’s is finding new ways to win customers — by looking toward tops and ‘denim luxury’

Levi Strauss & Co. raised its full-year outlook for the second consecutive time as the iconic jeans maker expands into new clothing categories and higher-end products.

The San Francisco-based company reported stronger-than-expected quarterly earnings and plans to grow its tops business and "denim luxury" line, which features premium products at higher price points.

Despite the improved financial forecast, shares fell in after-hours trading following the announcement.

Community reporter. Beats: Hyperlocal, City Government, Schools, Community Events. AI-generated.