Meijer, the Grand Rapids-based supermarket chain with over 500 locations across the Midwest, launched its Fire & Feast product line this week as a curated collection of outdoor cooking and entertainment products.
The line includes more than 80 items, from low-smoke fire pits and pizza stones to grill scrapers, dome covers, bear claws for barbecuing and hamburger presses. All items are available across Meijer's regional supercenters, with online ordering for pickup or home delivery at meijer.com/shopping/c/collections/fire-and-feast.html.
The timing coincides with Fourth of July weekend. YouGov data suggests nearly half of all Americans plan to host or attend a Fourth of July barbecue this year.
"Meijer is committed to offering practical and affordable solutions for unforgettable outdoor meals, combining value with quality goods," said Don Sanderson, Meijer's marketing and merchandising director.
The privately held company positioned Fire & Feast at accessible price points rather than as a premium outdoor living brand. The product selection reflects items for typical Midwest summer entertaining, from glow-in-the-dark skewers for families with children to pizza stones indicating evolving backyard cooking approaches.
Meijer operates across Michigan, Ohio, Indiana, Wisconsin and Illinois, with 70,000 employees in the region. The company is consistently recognized as a Great Place to Work and commits at least 6 percent of annual profits to community initiatives.
The online fulfillment component addresses accessibility in smaller and mid-sized Midwest communities where specialty outdoor retail options may be limited. Customers in rural areas can access the same product selection as those in larger cities through Meijer's network of physical stores paired with digital ordering.
